Technical SEO excludes keyword research and content. It starts from the foundation and create a chance for the search engines to crawl through the website content, displaying the website while it is being searched. Technical SEO creates a chance through the constraints like website speed, device friendliness and site architecture.
1. On-Page – It deals with the content of the website and how well the data and markup is structured.
2. Off-Page – It deals primarily with URLs or the external links from the relevant website or authorized links. Based on the external authorized links the website will receive the ranking points.
The time taken by the web page to load itself matters in the ranking of the site, so the website should be optimized by keeping the layout simple and limiting the size of the images in the web page. A well organized website will make use of robot.txt file,well structured URL and a sitemap.