Setting up a campaign for PPC, will enchance the advertisement and earn more customers to the business. Important aspects of setting up a campaign includes adgroup,keywords,adtext and landing page. Once the keyword is choosen and grouped together to target the customer, campaigning comes into play. Campaigning deals with creating the adgroup by grouping the keywords,selecting the Adtext and designing the landing page.
Every website which uses PPC strategy,has a multiple keywords related to the business which targets the customer. So, these keywords must be grouped together for the best result. The Adtext is the content in the advertisement, which clearly shows the purpose of the advertisement and attracts the customer. These Adtext must be clear and focused on the business. Creating a landing page, page where the customer will land on clicking the advertisement, must be designed with related text which impacts the paid search ranking.