Setting up a campaign for PPC, will enchance the advertisement and earn more customers to the business. Important aspects of setting up a campaign includes adgroup, keywords, adtext and landing page. Once the keyword is chosen and grouped together to target the customer, campaigning comes into play.
Campaigning deals with creating the adgroup by grouping the keywords,selecting the Adtext and designing the landing page. The Adtext is the content in the advertisement, which clearly shows the purpose of the advertisement and attracts the customer. . Creating a landing page, page where the customer will land on clicking the advertisement, must be designed with related text which impacts the paid search ranking.