SEO consulting is the process by which the consultant provide the particular about the techniques and ideas to used in Search engine optimization. SEO consultant may have better perspective of perfoming SEO for the particular business.
Job of the SEO consultant is learning the project(website) and business associated with the website completely. Once understanding the business and purpose of the website, he/she need to choose the keywords which matches the user search pattern.He need to perform the optimization based on that.
SEO does not end there, as it remain the ongoing process. The reason is, the SEO algorithms keep changing and produce the result based on the changing content.