Social media advertising is the online marketing which makes use of social media websites available. Social media websites will categorize the advertisements and provide the related content according to the user browsing habit.
Social media advertising is the planning and executing of advertising campaigns through those channels. The reason that the face of marketing is changing so drastically is that the marketers understand that they need to go wherever the clients are. The fact is that the clients are hanging out in the online social communities.The revolution was inevitable. With the pace at which technology was and is changing, it was just a matter of time (and not too much time) before people would start to get involved, get passionate and drive the success of the innovative and exciting tool that is social media.
Social media channel of particular business or a brand should be unique and always active. Also note that, every business is unique and strategy for marketing should be unique.